Brand Story

I’m Shannon- founder of Wok Outdoors Co.

In 2023, my husband was suddenly taken from us in a tragic car accident, leaving behind myself, our 2 year old son and his family.

During the hardest season of our lives, I needed something to hold onto — something that would keep me focused, give me purpose, and allow his name and spirit to live on forever.

That’s how Wok Outdoors Co. was born.

This brand was built in his name and in his honor. What started as an outlet during grief became something much bigger — a way for family, friends and people to carry the memories, love, and moments that mean the most to them, while holding close the people they never want to forget.

Every design is original, created by me, and hand pressed one by one in my home- inspired by the things he loved and that so many of us can relate to! From start to finish love is poured into every piece.

Whether you wear it on the boat, in the blind, at a tailgate, concerts, or around friends, I hope every piece feels like something made with meaning. 

Wok Outdoors Co. has grown into a brand that so many people genuinely love and support. A solid, everyday outdoors brand people enjoy wearing whether they know the story behind it or not, & that means everything to me. 

Built for the ones who love the outdoors, and worn on the days you’ll never forget.

Thank you for supporting my small business, believing in my story, and allowing his name to continue living on through Wok Outdoors Co. It truly means more than you know.

Xo,
Shannon WOKral